MBAs get ‘smart’ with marketing plan

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David Schembri, president and CEO of Smart USA, joined about 20 Smart Car owners at UB on Monday to hear some creative strategies from UB MBA students for marketing the Smart Car.

Several other executives from Smart USA, faculty, staff and MBA students also were at the event, which was hosted by the School of Management and Smart USA as the culmination of a semester-long project for the school’s MBA marketing management course.

Read more here.


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