UB has joined Stanford, Duke and other members of the Association of American Universities (AAU) in developing a Web site that delivers research news directly to the public. Futurity, which was launched in September, is designed to showcase the latest research discoveries in science, engineering, the environment, health and more.
According to Joe Brennan, associate vice president for university communications, Futurity was an idea developed by the AAU Public Affairs Network last year to create an online strategy for getting university research news in front of wider audiences in an era of shrinking traditional news media. UB’s Office of University Communications, which was involved at the development stage, is funding UB’s participation in this effort and supplying the stories, with the cooperation of UB’s research faculty.
UB’s research is being showcased alongside that of nearly 50 AAU schools, all among the top research institutions in the country. The front page of Futurity changes daily, with stories subsequently archived. Partnering universities contribute stories weekly.